"WHAT HAPPENS WHEN PEOPLE OPEN THEIR HEARTS?"
"THEY GET BETTER.” 

- Haruki Murakami

I know what it's like to yearn for healthy, happy skin. I developed cystic acne at a tender age. Constant breakouts ravaged my skin (and self esteem) for years. I changed my diet and tried hundreds of products, all promising miracles. I read every book I could get my hands on about herbal medicine, aromatherapy, nutrition, and holistic health, hoping for answers. I studied holistic esthetics, reiki, massage therapy, and bioregional, psycho-spiritual, & intuitive herbalism. 

 

Eventually all the pieces fell into place, and my skin healed itself. Along the way I fell in love with plant medicine, and the gloriously complex and mysterious microcosm of the human body. Heart of Gold is my life path, spiritual practice, and creative medium. I'm drawn to gold, to everything yellow: sea buckthorn, calendula, turmeric, sunshine, and actual gold. Mythologist Joseph Campbell says that gold symbolizes the vitality of life. Gold embodies resilience and grace.

There are no miracle products, but there are magical products. I make each product by hand- infused with vibrational medicine, reiki, intuition, loving intention, and nutrient-rich whole plants. Heart of Gold is rooted in the bone-deep knowledge that plants are sentient beings. Plants are our teachers and healers. Heart of Gold products are the result of a soulful co-creation, bringing the wisdom and energetic imprint of medicinal plants, and the insight and discernment amassed over 22 years as a holistic esthetician. Every product brings a distinct personality, which shifts a skin care routine from an obligation to a communion.

Love,

Ally

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OUR SUSTAINABILITY EFFORTS

I always think of the question asked of Ramana Maharishi "How should we treat others" and his reply "There are no others". It's true not only of people, but of plants, water, every part of this earth. There is no "other place" things go when we throw them away. There are finite resources on this planet, and we have an obligation to consider that with the choices we make. The beauty industry tends to romanticize exotic superfoods which are frequently rare & threatened. This mindset has decimated wild plants like white sage, chaga, sandalwood, and palo santo. We need to learn from our past mistakes, and carefully tend to our wild medicinals with a focus on sustainability. That means, among other things, working towards soil regeneration and habitat restoration. Sustainability also applies to the people tending the plants- are they able to live comfortably? Considering the livelihood and safety of our farmers & harvesters is an important step towards real sustainability.

OUR ETHICS

Research is proving more and more that plants are sentient beings. We owe them respect and reverence, and their well being is our responsibility. We work with local organic farmers when possible to lower our carbon footprint and support our local community. We only use wild plants in tiny-batch limited edition products to honor our ethical wildcrafting rules. We avoid using endangered plants, and do our best to avoid using plants that are vital to fragile ecosystems. We try to apply our ethics to every decision we make, from avoiding outer packaging, to choosing compostable shipping materials, to choosing local, vegetable ink letterpress printing for our labels. An important aspect of ethics in business is the ability to keep an open mind, admit when you're wrong, and do better. We will continue to learn and grow, make mistakes, and try to do better for our planet and our global community.

Heart of Gold contributes monthly to

NRDC · SPLC · WWF · ACLU · Native seeds/search · EJI & Campaign Zero

Civil and environmental rights are important to us.